THE OCULUS RETAIL BOOTH

Modeling and Simulation Leadership Summit, Orlando, FL

OCULUS continues to pioneer the industry of the virtual reality experience and with this design approach, OCULUS is given a modern platform, to elevate the show goers interest. The OCULUS headsets are primarily white and reflective, giving more attention to the color and vividness of the virtual experience within the headsets.

Making this booth all white with opalescent panels, draws immediate attention to the booth. Much like how their technology works. In past shows, competitors used an array of the color spectrum to showcase their booths. Choosing a more sterile environment immediately adds curiosity and becomes a draw using color alone. The open floor plan invites show goers to try out the products, assigning demos to the ends of the six walls, equipped with low seating and monitors. A greeting desk is anchored to the front, in order to assign times when people can use an open space.

The back of the booth is strictly for larger meeting areas and more privacy. Low lounge seating aligns the back wall and gives the same comfortable factors, as the front of the booth.